Our world wants go-getters. It wants decision makers. It wants designers, creators, and dreamers.
"The world cares about–and pays off on–what you can do with what you know (and it doesn't care how you learned it)." – New Your Times' columnist Thomas Friedman
> Creativity, Communication & Innovation
Course Objectives and Themes
DEMONSTRATE content curiosity about our changing world.
EXPLORE a contrarian view of accepted solutions.
INTEGRATE information from many sources to gain insight.
ASSESS and MANAGE risk.
IDENTIFY unexpected opportunities to create extraordinary value.
PERSIST through and learn from failure.
Welcome to Creative Bootcamp |
Stefan Mumaw's Framework for Practicing Creativity
There are eight principles that make up the habit of creativity and provide a framework for practicing creative thought:
- Creativity Is A Habit
- Purpose + Restriction = Creative Fuel
- Becoming An Epic Failure
- Problem Solving: Baptism By Fire
- Solving The Pieces
- Play Is The New Work
- Overcoming The Obstacles
- Measuring Creativity
- Define “creativity” and explore the creative process.
- Explain why creativity is not the left-brain/right-brain binary that we’ve come to believe, and that being creative is considerably more complex, and requires a nuanced understanding of ourselves and others.
- Identify examples of how people are changing the world with their creative minds?
- Explore and practice sketchnote techniques for taking visual notes and visually communicating ideas.
- Define "innovation" and explore the innovation process.
- Practice collaborative approaches to bring people together from different disciplines to ideate and explore innovative ideas.
- Explore the benefits of strategic play.
- Define design thinking, moonshot thinking, and human-centered design.
- Identify key elements in the human-centered design process.
- Practice design and moonshot processed and apply human-centered design research methods with a series of "design challenges."
- Explain the idea of design and moonshot thinking and how they can be applied to a variety of disciplines and business models.
- Cite examples of design and moonshot thinking in action and provide evidence of how the design and moonshot thinking processes have been used to discover compelling new solutions for fields as diverse as healthcare, wellness, food, sustainability, and financial services.
- Understand how start-ups, brands, corporations, and non-profits are using brand storytelling to create engaging digital narratives with content that tells powerful stories, builds relationships and engagement, and achieves organizational communication objectives.